We help executives and attorneys communicate with clarity to all audiences. Our training addresses the challenges faced by professionals who discuss complex issues through a variety of news outlets: print, radio, and television. A key aspect of our approach is to prepare in a modular fashion, allowing experts to take control of an interview from beginning to end. We then guide them toward the most effective methods to stay on message, capture an audience’s attention, and create memorable sound bites. Our technique also covers how to bridge seamlessly from any question, even those off topic, into the realm of one’s expertise.
Our media training is unique in its content-based approach. We stress clear content above all else, both in preparation and delivery. Accordingly, we customize our training not only for each company, but for each individual. This is possible through thorough research, decades of media experience, and respect for each trainee’s pressing schedules.
Our training process involves several areas of focus:
• The Ground Rules of Media Interviews
• Identifying an Agenda
• Selecting Vivid Examples
Make it personal
Talk in Pictures (putting ideas into visual form)
• How to Begin and End an Interview
• Using the Reporter to Your Advantage
• Preparing for Questions
• The Craft of Delivery
Part One – Content Preparation (90-minute group session): Part one is a group preparation and discussion session to lay the ground rules of all media interviews, set each expert’s agenda, and clarify the talking points. Then, to emphasize the modular nature of interviews, we select vivid examples to validate each opinion. Attendees also list common questions they are likely to face and how to end on a strong and memorable note.
Part Two - The Camera (45-minutes per person): The second session is spent in front of a TV crew (lights, microphone, cameraman and reporter) and is most effective when accompanied by at least one peer. We practice using the reporter to one’s advantage, bridging from questions into examples, and conversing in a casual, confident manner – paying particular attention to the use of imagery. We use video playback to point out individual delivery issues.